Be a Year-round Discount Shopper
You can improve your finances in any year you so choose simply by changing one of your shopping habits. Instead of shopping only at the traditional retail discount times of the year be a year-round discount shopper.
It is simple. Be a year-round discount shopper instead of just July Fourth, Labor Day, Christmas and the other big shopping days. Forget the calendar and be on the lookout for the best deals all year long.
For the skeptics, yes, they happen. The retailers have learned that discounting is a great sales tool. How did they learn it? Customer demand – you know be a year-round discount shopper – and their attention to detail from their merchandise logs. Some retailers offer great sales at unexpected times as well as at the traditional sales periods.
There are some retailers who have switched their business model to offering sales all year long. That means you can always find a great price on that item you wanted. By chance if another retailer is offering the same item at a lower price, this retailer will match that price. That means you will always get the lowest price because you were aware of the retail environment regarding your desired product. To be a year-round discount shopper can have its perks.
I’m not forgetting the online universe. In fact, the Internet almost forces you to be a year-round discount shopper because of all the advertising retailers do on the big name websites. They also don’t neglect their own sites.
The cold hard truth is that online retailers will sell you the same item they have in their store at a lower price online. They force to you to be a year-round discount shopper by their pricing model. You not only can buy it cheaper online but you get to pick it up at your lower retail outlet. This saves you a huge shipping charge.
Why would they do that? Do they want you to be a year-round discount shopper? Yes and no are the answers.
Yes, they want you to be a year-round discount shopper on their site and no they don’t want you to be a year-round discount shopper anywhere else. If you consistently stay with one or two retailers, they have the benefit of what is called the lifetime value of a customer.
They know you will spend $XXX over your shopping life and they want to capture those dollars. They compute this figure on what you’ve spent with them in the past over a given time period and do projection analysis. The resulting number is called lifetime value of a customer.
This kind of thinking has proven to be pretty darned near on the money. Hence, they want you to be a year-round discount shopper with them. If this was insurance, you would be called their annuity.
Take heed because this isn’t negative. On the contrary, it almost always results in lower prices and more sales. The retailers aren’t fools. They want to move merchandise and they know the buyers want to buy.
The tricky part is the timing of the sales. That is why it pays to be a year-round discount shopper. If you pay attention to the sales and offers, you save money. If you save money, you continue to be a year-round discount shopper. Both the retailer and you are dancing a winning dance.
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